A Famous Hostels initiative to connect content creators to hostels
Calling all content creators! 2020 was not the year we wanted, but it was the year we got. Despite early European-wide lockdowns, the travel industry is bouncing back. Hostels are adapting, travel companies are changing, and community networks are creating innovative ways to adjust to the new normal.
Famous Hostels looked at ways we could help our community, as well as the travellers who support us. On the business side of things, we found that many hostels were struggling with marketing and social media. And on the traveller side, we found that travellers were an untapped resource for great travel content. That, paired with understanding there are a number of available beds across our network, we came up with Checkout.note.
Checkout.note is a hub for content creators to connect with hostels providing free accommodation in exchange for content.
Why Does This Work?
We’ve already mentioned why we came up with this idea, but you may be asking why it actually works. Essentially, hostels need content for their social media channels, and creators need collaborations for their portfolios. On the business side of things, creating content has proven to be more complex than just snapping a photo, and hostels don’t always have staff who can carry this responsibility. However, that doesn’t mean your businesses lack of presence on social media isn’t impacting your bookings and general reputation.
Luckily, there’s already travellers who are planning to travel to your destination and create content anyway. By offering free accommodation, you get relevant, high quality content without having to burden staff with the task.
As a traveller and content creator, cutting costs while on the road is always preferred if possible. The biggest part of your budget is typically travel & accommodation, so you can cut your costs by offering your talents! We’re here to connect everyone.
Who Can Apply?
Since launching, we’ve received applications from content creators across Europe, as well as inquiries from Brazil and the Caribbean. The wonderful thing about travel content is that it comes in all forms, helping us reach more audiences.
Content creators can apply through the application form on the Famous Hostels website. We review each application, and if approved, we start working on a plan. We launched at the end of August and have been successful in generating applications and great content so far!
Firstly, we’re looking for genuine content creators who can show your hostel and destination to the world. Secondly, we don’t look into how many followers applicants have; we look at the quality of their content and what they’re promising to deliver. In essence, applications are open to anyone who fits the description above!
So far, we’ve received applications from bloggers, photographers, and videographers, all bringing us something unique. Applicants range from enthusiastic travellers, skilled bloggers, travel videographers, and more.
What Do You Give & What Do You Get?
For hostels, you get the opportunity to generate high quality, free content in exchange for 3 free nights in a dorm. For creators, you get the opportunity to stay in your destination for free, and gain a valuable collaborative experience.
We’ve created standards for our content creators and ask them to produce the following based on their application:
- A blog post (min. 750 words) + 5 high quality photo (topic is decided upon between the creator and our team)
- A series (min. 12) of high quality photos (in the event blogging is not possible)
- A video of at least 1 min (includes hostel and destination)
All content created is owned by Famous Hostels. It’s used to promote our participating destinations and hostels. Blog posts are posted on the Famous Hostels website under 旅行提示. We also share them on our social media platforms, including Instagram, Facebook, and Linkedin. Videos are shared on our IGTV channel, as well as on our YouTube channel. We might also include this media in various blog posts.
Here are samples of some of the content we’ve generated from our program so far:
London, UK. Video by @tv_trev
Where Can You Go?
Checkout.note is a service from Famous Hostels, and all member hostels have agreed to offer accommodation in exchange for your content. Here’s a full list of our current destinations and hostels:
- Amsterdam, the Netherlands – The Flying Pig Hostel Uptown
- 西班牙 巴塞罗那 – Kabul Party Hostel
- 贝尔格莱德, 塞尔维亚 – Arkabarka Floating Hostel
- 柏林, 德国 – 向日葵旅馆
- 斯洛伐克 布拉迪斯拉发 – 帕提奥旅馆
- 布鲁日 – St. Christopher’s Inn
- 布达佩斯, 匈牙利 – St. Maverick Hostel
- 哥本哈根, 丹麦 – 哥本哈根市中心
- 爱丁堡, 苏格兰 – St. Christopher’s Inn
- Frankfurt am Main, Germany – 五元素旅馆
- 西班牙 格拉纳达 – Oasis Backpackers Hostel
- 因特拉肯, 瑞士 – 巴尔默斯旅馆
- 耶路撒冷, 以色列 – 亚伯拉罕旅馆
- Lake Como, Italy – Ostello Bello Lake Como
- 莱比锡, 德国 – 莱比锡五元素旅馆
- 法国 里尔 – The People Hostel (formerly Gastama)
- 里斯本, 葡萄牙 – Oasis Backpackers Mansion
- London, UK – St. Christopher’s Inn
- 西班牙 马德里 – 猫旅馆
- 西班牙 马拉加 – Oasis Backpackers Hostel Malaga
- 马赛, 法国 – Vertigo Vieux Port
- 意大利 米兰 – Ostello Bello Milan
- 慕尼黑, 德国 – Euro Youth Hotel
- 尼斯, 法国 – 圣埃克塞梅里别墅
- 巴黎, 法国 – St. Christopher’s Inn
- Porto, Portugal – 猫旅馆
- 布拉格, 捷克共和国 – 捷克酒店
- 意大利 里米尼 – Sunflower Beach Hostel
- Rotterdam, the Netherlands – 旅馆 ROOM
- 奥地利 萨尔茨堡 – YoHo International Hostel
- 西班牙 塞维利亚 – Oasis Backpackers Palace
- 斯德哥尔摩, 瑞典 – City Backpackers Hostel
- Tel Aviv, Israel – 亚伯拉罕旅馆
- 西班牙 瓦伦西亚 – 紫巢旅馆
- Venice, Italy – ANDA Design Hostel
- 华沙, 波兰 – Oki Doki Hostel
However, this program is not exclusive to member hostels within the Europe’s Famous Hostels network. Checkout.note wants to work with any hostel (which is not located in or near our member locations) interested in hosting content creators. We currently have two hostels and destinations outside the network who’ve joined our program:
When Can You Go?
Are you ready to travel? We’re ready to work with you! In order to ensure we can confirm your application, agreement, and hostel availability, we would like at least two weeks notice prior to your travel date. Of course, earlier notice is always preferred. If you don’t yet have a travel date, let us know in your application!
Does this sound like an opportunity for you? Visit our Instagram 和 application page to find out how you can become our next Checkout.note content creator. And if you’re a hostel looking to join our program, send us an email to [email protected]